AdWell

Adwell connects your Apple Ads account to your app's subscription revenue, keyword by keyword. Ask in plain words which keywords waste money, which search terms to add, how this week compares with last week, or what changed in your account. The answers use the same numbers as your Adwell dashboard: spend, installs, trials, paid subscribers, revenue, and cost per paid subscriber, with a range when there is too little data to be sure.

Adwell can also draft changes: pause or resume a keyword, ad group or campaign, change a keyword bid or a campaign daily budget, and add keywords or negative keywords. A draft only waits in Adwell. Nothing changes in Apple Ads until a person in your workspace approves it in the Adwell dashboard, and every draft is checked against your workspace's guardrails first. Drafting is off unless an admin ticks "Also draft changes" when connecting.

Who it is for: app developers and marketers who run Apple Ads for a subscription app and use Adwell.

Limits: you need an Adwell account in a workspace with an app and a connected Apple Ads account. Adwell reads one workspace per connection. Recent days are not settled, since trials and paid conversions keep arriving for about a week. It can't approve changes, delete campaigns, or read other ad networks.