crm.care

crm.care is the campaign execution layer for B2B marketing teams. Connect it alongside your CRM and analytics connectors and an assistant gains what none of those provide: it can turn a brief into a live campaign and track what comes back.

Four tools run that loop against a connected workspace:

• launch_campaign turns a brief into a draft campaign, returning its id and URL.

It creates the draft only — generation, review and publishing stay in the workspace, and the action is logged and undoable.

• list_campaigns and get_campaign_status read it back: what is running, its

content, its CRM sync state.

• get_goal_pnl returns goal roll-ups — target pipeline vs influenced, budget vs

spend, ROI, pacing. Check it before proposing more work.

These four need a workspace API token, minted by an admin. Without one they return a short instruction on how to connect, not an error.

Campaigns publish through the workspace's connected marketing automation platform — today Account Engagement (Pardot) or HubSpot.

Three more work immediately, with no account and no key:

• preflight_email_html audits marketing email HTML before it is sent:

Outlook-safe layout, inline styles, width, alt text, unsubscribe link, merge-tag balance (%%...%% and {{...}}), Gmail's ~102KB clip.

• score_campaign_brief scores a brief 0-100 on audience specificity, objective

measurability, message clarity, channels, timing and tone.

• audit_nurture_sequence checks touch count, cadence gaps, subject hygiene and

give-then-ask arc.

All three are rule-based: no LLM runs server-side, so they are free and deterministic.

The rest answer questions about crm.care itself: fit, pricing, comparisons.

The same token unlocks 26 further tools across calendar, emails, social posts, assets, brand voice, budget and CRM sync. Every tool that changes anything is off until an admin grants it individually, and every change is reversible.

Full API reference: https://crm.care/docs/api