Focal (focal.inc)

Focal is where marketing and creative teams keep their media: images, videos, playables and files, organized into spaces, folders and collections, tagged with custom attributes, and tracked on boards alongside campaigns, comments and ad performance.

With the Focal connector, Claude works directly in that library.

Find and understand assets

Search media by name, tag, attribute, folder or what is in the picture, and open any result in an inline player Read a video's transcript or the text in an image, then summarize, compare or translate it Pull a file's download link, versions, colors and metadata Organize and update

Tag assets in bulk, set attribute values and add new options as your taxonomy grows Create folders and collections, move assets, and archive what is no longer needed Upload new files or import them from a URL straight into a space Work on boards

Browse boards, views and tasks, read any column, and search rows by their cell values Create and update tasks, fill columns and leave or react to comments Connect performance

List ad accounts, campaigns, ad sets and ads linked to your creatives Query the metrics behind them to see which assets perform Every read and write respects the permissions of the Focal user who connected. Read-only tools run without confirmation; anything that changes data asks first.

Requires a Focal account with member access or higher. Each person connects with their own login; an organization admin can turn the connector off for everyone.