HireOtto - Google Tag Manager MCP

HireOtto is a hosted Google Tag Manager MCP server for Claude that gives marketers and measurement teams structured, read-only access to the GTM configuration behind their advertising and analytics stack.

Discover accessible Tag Manager accounts, containers and workspaces; look up containers by public GTM ID; inspect tags, firing and blocking triggers, trigger conditions, user-defined and built-in variables and folders; compare live published configuration with a selected workspace; and generate structured tag-wiring summaries and CSV exports for deeper review.

HireOtto can also scan public website HTML for tracking signals such as Google Tag Manager, Google Analytics 4, Google Ads tags, forms, booking tools and consent-related clues. This provides a useful first-pass measurement review alongside the configuration visible through the Tag Manager API.

The connector is intentionally read-only. It cannot create, edit or delete tags, triggers, variables or folders, create container versions, or publish a GTM container. This makes it useful for inspection, documentation and QA while keeping all implementation changes under explicit human control inside Google Tag Manager.

What sets HireOtto apart is the shared performance-marketing context around the container. The same HireOtto subscription also includes Google Ads, LinkedIn Ads, Google Analytics 4 and Google Search Console, allowing teams to discuss campaign performance, on-site outcomes, organic search and tracking infrastructure inside the same AI workflow.

Pricing is simple and usage-based rather than tied to ad spend or the number of advertising accounts managed. Starter and Pro use monthly credits, while Agency includes unlimited usage and multiple connected profiles. Paid plans allow unlimited supported platforms, ad accounts and managed spend.

HireOtto is fully hosted and uses OAuth. Users do not need a Google Cloud project, API key, JSON credential file, terminal or local MCP process.