Hypello

Hypello MCP is a Model Context Protocol server that connects AI assistants like Claude with Hypello, enabling users to manage their Instagram and Facebook accounts, automations, contacts, analytics, and AI agents through natural language.

With 18 integrated tools, Hypello MCP allows AI assistants to:

• Account Management: View connected Instagram Business and Creator accounts, Facebook Pages, posts, Reels, and active Stories.

• Automation Management: Create, view, edit, duplicate, and manage Instagram and Facebook comment-to-DM automations. Support includes keyword triggers, automated DMs, public comment replies, Ask to Follow, opening messages, lead capture, and reply delays.

• Multiple Automation Types: Manage comment-to-DM, Story replies, keyword-based DM automation, Instagram Live comments, and Story mentions.

• Performance Analytics: Track messages sent, link clicks, new contacts, comment replies, follow requests, followers gained, pending DMs, and account limits.

• Contact Management: View people who interacted with automations, including the email addresses and phone numbers they shared.

• AI Agents: Create and manage Sales, Support, and Leads agents, configure their behavior and skills, and add knowledge from text, FAQs, and websites.

Hypello MCP is designed with safety and user control in mind. New automations are created as drafts by default, and user approval is required before activating them. It uses Meta's official APIs and OAuth authentication, without requiring users to share their Instagram or Facebook passwords.

Hypello makes social media automation easier by allowing businesses to manage their engagement and workflows directly through AI assistants.