ChatGPT Ads Manager

ads-manager-account-admin

Check what remains to finish an existing Ads Manager account's setup, launch billing setup, add or replace its logo, and manage users, pending invitations, roles, and removals. Use for existing-account setup/readiness questions, help setting up billing or a logo, and requested account-access changes. Setup checks are read-only; membership and logo writes require confirmation and verification. Do not use for new-account creation, ad creation, campaign/ad-group/ad changes, reporting, or delivery diagnosis.

ads-manager-actionable-review

Run a manual, read-only Ads Manager review and, when supported recommendations emerge, offer exact changes for explicit user approval before delegating accepted writes to their owning skills. Use only when the user explicitly invokes $ads-manager-actionable-review to test this workflow. Do not use for scheduled reviews, implicit routing, account setup, or direct changes without an approved proposal.

ads-manager-ad-creation

Create one or more new Ads Manager ads end-to-end when the user asks to create, generate, make, or build an ad or campaign or copy variants, or supplies a product or landing-page URL. Own website extraction and image discovery, manual intake, coordinated multi-ad copy variation, campaign-aware image selection or generation, draft preview, creative upload, and save or publish. Use with or without an account. Standalone generation requests stay here, including website requests before account creation. Starter previews have a separate setup/onboarding entry point. Account onboarding, existing-ad updates, reporting, and delivery troubleshooting have separate owners.

ads-manager-delivery-recovery

Diagnose why an existing Ads Manager account, campaign, ad group, or ad is not delivering or scaling, then produce a prioritized read-only recovery plan grounded in live connector evidence and official Help Center guidance. Use when the user reports low or zero impressions, spend, clicks, or conversions; delivery drops; limited delivery; serving issues; or uncertainty about what is blocking expansion.

ads-manager-entity-management

Create or update Ads Manager campaigns and ad groups and update existing ads through a minimal-diff, confirmed, read-back-verified workflow. Use for explicit campaign-only or ad-group-only creation without new ads, or changes to an existing campaign, ad group, or ad. Do not interpret a vague “create a campaign” request as campaign-only work. Do not use for new-ad creation, account onboarding, account administration, reporting, or delivery diagnosis.

ads-manager-help

Help users understand and troubleshoot Ads Manager through read-only connector evidence, official Help Center guidance, and shared playbooks. Use for standalone campaign planning, reviews of supplied context hints, product-feed suitability, how-to and targeting-support questions, delivery issues, spend or performance questions, and conversion-reporting problems without changing Ads Manager state. Direct existing-account setup/readiness, billing setup, and logo requests belong to Account Admin.

ads-manager-insights

Report Ads Manager performance, rankings, comparisons, trends, conversion totals, Event Quality Score (EQS), current conversion-source or event-setting inventory, recent raw conversion-event diagnostics, or aggregate Business Agent conversation insights when available. Use for metric comparisons and Business Agent conversation themes or practical business recommendations grounded in those themes. Do not use for delivery diagnosis, campaign or ad-performance recommendations, recurring review setup, or mutations.

ads-manager-onboarding

Create one new self-serve Ads Manager business account end-to-end, including business intake, ownership resolution, an optional suggested, attached, linked, or generated logo, terms acceptance, and account creation. Use when the user asks to create a new ad account, has no account and confirms setup, or requests unsupported individual or agency onboarding. Use before list_onboarding_tenants, account-logo uploads for account creation, create_self_serve_ad_account, or onboarding status for account creation. Do not use for finishing an existing account's setup, existing-account troubleshooting, campaign creation, or ad creation.

ads-manager-review

Analyze an existing Ads Manager account, campaign set, campaign, ad group, or ad and return concise, evidence-backed CMO recommendations in plain language. Use when the user asks for manual or scheduled health checks and reviews of delivery, measurement, performance efficiency, spend, targeting, or ad creative, including broad one-time requests to improve or optimize an account or portfolio. Do not use for account setup, ad creation, live changes, or approvals.

ads-manager-setup

Welcome users after installing Ads Manager or when they ask to get started without a specific task. Help new users choose a starter campaign preview or account setup; introduce existing users to available capabilities and route their goal to the appropriate skill. Continue a specific earlier request without repeating the welcome.

ads-manager-start-agent

Set up recommendation-only recurring Ads Manager reviews. Use when a user asks for recurring, periodic, daily, weekly, ongoing, or scheduled recommendations for an account, campaign, ad group, or ad. Do not use for one-time recommendations or health reviews, including broad requests to improve or optimize Ads Manager; route those directly to $ads-manager-review. Do not use for direct ad changes, account setup, ad creation, or pure delivery troubleshooting that belongs to ads-manager-delivery-recovery.

ads-manager-starter-campaign

Preview a starter campaign during pre-account onboarding, only after a handoff from ads-manager-setup or ads-manager-onboarding. Preserve the proposal and edits through account creation and saving. Standalone create/generate requests belong to ads-manager-ad-creation, with or without an account.