Designly

arabic-rtl-director

Arabic visual hierarchy, RTL reading flow, calligraphy glyph fidelity, and regional cultural authenticity director. This skill should be used when designing Arabic-first posters and campaigns, directing Right-to-Left eye paths, balancing mixed Arabic/English typography, or issuing hard vetoes on Arabic glyph and rendering errors.

brand-activation

Specialist in experiential campaigns, PR stunts, and brand utility. This skill should be used when creating non-traditional marketing activations, interactive physical/digital stunts, brand utility tools, cultural objects, ambient media, or applying the diagnostic test to distinguish genuine non-advertising utility from channel-specific executions.

brand-intelligence

Brand identity and product fidelity specialist. This skill should be used when auditing visual proposals against brand guidelines, enforcing logo clearspace and color formulas, verifying product packaging fidelity, conducting the Brand-Off test, or issuing hard vetoes on brand violations.

campaign-canon

Advertising history and campaign pattern benchmarking specialist. This skill should be used when referencing the 571 canonical advertising campaigns, looking up case studies across P01-P18 patterns, checking market pattern saturation, evaluating anti-derivative uniqueness, or finding cross-industry analog cases by industry, budget, format, or emotional intent.

campaign-dna

Multi-asset campaign visual DNA and cross-format continuity director. This skill should be used when planning multi-asset campaigns, defining visual-family continuity rules across formats (1:1, 9:16, 16:9), creating deliberate variation across deliverables, or maintaining campaign brand consistency.

composition-director

Spatial composition, grid layout, hierarchy, and structural preflight director. This skill should be used when establishing layout grids, visual hierarchy, focal anchors, negative space balance, eye paths, or conducting preflight tests to prevent equal-emphasis slop and clutter.

creative-director

AI creative director with recursive self-assessment, Cannes-calibrated scoring, SIT/TRIZ structural ideation, and campaign canon anti-derivative preflight. This skill should be used when the user asks to generate creative concepts, brainstorm campaign ideas, develop a Big Idea or campaign platform, evaluate or critique existing creative work, find consumer insights, or shares a brief for ideation — including activations, PR-stunts, brand utility, experiential, and non-advertising ideas.

creative-strategy

Marketing strategy and visual concept specialist. This skill should be used when deconstructing marketing briefs, defining target audience insights, establishing message hierarchy, developing distinct concept territories, or clarifying the single primary communication job before visual design begins.

designly-director

Lead commercial Art Director and Design Neural Mesh orchestrator. This skill should be used when orchestrating end-to-end commercial design, resolving conflicting brand/taste/structure signals, locking brief constraints, delegating specialist analysis, sanitizing bounded edits, and conducting final art-direction signoff.

edit-sanitizer

Pre-execution sanitizer for annotation-guided edits, inpainting, copy corrections, local retouching, and object replacement. This skill should be used when a user points at or annotates part of an existing image and expects a bounded change without collateral redesign, or when edit scope, mask geometry, exact copy, or protected regions must be validated before image execution.

insight-mining

Specialist in unearthing consumer tensions and strategic insight formulation. This skill should be used when discovering deep audience insights, mapping Jobs-To-Be-Done (JTBD), identifying cultural, category, or human tensions, applying Mark Pollard's Four Points, or laddering abstraction levels before creative ideation begins.

manipulation-director

Digital manipulation, compositing physics, perspective alignment, and photo-integration director. This skill should be used when combining multiple image elements, planning compositing perspective and scale, enforcing realistic contact shadows and reflections, or directing impossible/surreal advertising scenes with internal physical consistency.