Seal Copilot

calibrate-watchdog

One-off calibration run that learns a site's natural add-to-cart (or booking-start) rhythm and stores it as the baseline the hourly watchdog compares against. Run once per site before scheduling `cart-watchdog`, and again after any tracking change or a major shift in traffic volume. Trigger on: "calibrate the watchdog", "set up cart monitoring", "learn my cart baseline", "calibrar el vigilante", "prepare the watchdog", or when `cart-watchdog` reports that no baseline exists.

cart-watchdog

Intraday watchdog for add-to-cart activity. Detects unusual silence or spikes vs the site's own learned hour-of-week baseline (not a fixed threshold) and rules out bots before alerting. Requires a baseline from the `calibrate-watchdog` skill. Trigger on: "is my cart alive", "check add to cart", "carrito parado", "cart watchdog", "no estamos vendiendo", "intraday alert", "checkout watchdog", or when run from a scheduled task. For hotels, substitutes `booking_start` for `add_to_cart`.

channel-mix-optimizer

Suggests how to reallocate marketing budget across paid channels without needing ad-spend data, using Revenue Per Entrance, CR, and AOV from Sealmetrics. Trigger on: "where should I invest", "budget reallocation", "channel mix", "scale or cut", "qué canal escalar", "shift budget", "media plan", "what to scale", or any allocation question. Always pairs the recommendation with the caveat that ROAS requires real spend from the ad platform.

cost-reduction

Find operational waste — money bleeding through the site itself, not through media spend. Scans for bot traffic tax, zombie pages, broken tracking, dead UTMs, country flood without ROI, stale alerts/webhooks, and unused segments. Trigger on: "reduce expenses", "reducir gastos", "where am I wasting money", "operational waste", "fix the bleeding", "audit costs", "limpiar mi cuenta", "dónde estoy gastando de más", "operational audit", "tracking waste". NOT for media-spend optimization (use channel-mix-optimizer for that).

diagnose-drop

Root-cause diagnosis for a drop or spike in Sealmetrics metrics. Trigger on: "why did conversions drop", "why did sales fall", "traffic spiked, why", "what happened yesterday/this week", "qué ha pasado con", "revenue is down", or any cause-seeking question about a metric change.

funnel-analysis

Analyze the conversion funnel in Sealmetrics — find where users drop off and why. Trigger on: "analyze my funnel", "where do users drop off", "cart abandonment", "checkout analysis", "booking funnel", "análisis de funnel", "why don't visitors convert", or questions about steps between visit and purchase/booking.

install-sealmetrics

Install Sealmetrics on a site from scratch: create the site if needed, place the tracking snippet in the codebase, confirm the first hit arrives, then instrument the conversions and microconversions the business actually needs. Trigger on: "install Sealmetrics", "set up Sealmetrics", "add analytics to this site", "instalar Sealmetrics", "configurar el píxel", "I have no tracking yet", "add the tracking code", "instrument my checkout", or when another skill finds that a site has no data at all.

monday-briefing

The single proactive report the customer sees first thing every Monday: weekly performance verdict + top opportunity + watchdog status, on one screen, email-shareable. Trigger on: "monday briefing", "morning report", "weekly briefing", "informe del lunes", "start my week", "what should I do this week", "lunes", "executive briefing", or when run from the scheduled Cowork job.

opportunity-scan

Scan Sealmetrics data for revenue opportunities — money left on the table. Trigger on: "where am I losing money", "find opportunities", "what should I optimize", "how can I improve my campaigns", "dónde pierdo dinero", "what would you change", "audit my marketing", or any open-ended optimization request.

product-friction

SKU-level analysis of where the catalog leaks money. Finds products with high views but low add-to-cart, hidden gems, and champions. Trigger on: "which products convert worst", "best/worst products", "PDP problems", "qué producto vendo poco", "product page friction", "catalog audit", "view to cart by product", "productos más vistos", "what to fix in my catalog", or any question about per-product performance.

property-explorer

One-time discovery run that maps which custom properties this customer tracks and ranks them by analytical signal (cardinality, revenue concentration, channel variance). Output is a personalized list of the 3 highest-value analyses available for this account. Trigger on: "onboarding", "first time", "what can you analyze", "explore my data", "what properties do I have", "qué propiedades tengo", "what data is there", "discover my setup", or as the first thing to run on a new site.

seal-copilot

Sealmetrics marketing optimization analyst — the core analysis brain for any question about website traffic, campaigns, conversions, revenue, channels, keywords, landing pages, funnels, or marketing performance. Trigger on: "how is my site doing", "which campaign performs best", "where am I losing money", "why did conversions drop", "what channel brings the best customers", "analyze my traffic", or any question answerable with the Sealmetrics MCP tools. Also trigger when the user mentions optimizing campaigns, CRO, marketing budget, or asks for analytics insights.