SparkToro

SparkToro shows you where any audience spends time online. Describe the people you want to reach in plain language, like "B2B SaaS founders in the US" or "home bakers who follow sourdough creators", and SparkToro builds an audience report from its data on millions of people's online behavior.

Once the report is ready, ask Claude about any part of it:

Demographics: gender, age, salary bands, job titles, seniority, and company size Websites and website categories the audience visits more than average Podcasts and YouTube channels they listen to and watch Social accounts they follow, and the networks they use most Reddit communities, press outlets, and apps they use Search keywords and bio keywords that describe them AI prompts this audience is likely to ask Brands they have an affinity for Market size (TAM) estimates, with the sources and assumptions behind them Use it to plan media buys, choose podcast and sponsorship targets, write campaign briefs, check personas against real behavior, or find where to show up for a new market. You can also list your past reports and check how many reports you have left this month.

Requires a SparkToro account (free or paid). Free accounts can create reports and see demographics, networks, websites, and AI apps. Paid plans unlock every section.