Encoded Brands

Encoded Brands gives every AI and agent a single source of brand truth. We authored and maintain the Brand Context Protocol (BCP), an open specification that describes a brand in agent-readable files: voice, values, claims, boundaries, visual identity, commerce, and how the brand should be represented.

With this connector, Claude can:

• Read any published BCP on the Encoded Registry, with its trust level shown first. No sign-in is needed to read.
• Open a brand you own or were invited to, check what is incomplete, and draft changes with you.
• Save drafts, prepare an exact revision for publication, and ask the brand owner to approve it.
• Ask a colleague focused questions about the brand, after you confirm each recipient. The colleague sees only those questions and gets no access to the brand. Their answers come back for the owner to approve.

Nothing is published without the owner's approval of the exact revision, sent by email. Editors can propose changes; owners publish.

Every Registry publication is signed with Ed25519, so readers can verify the exact publication bytes. Optional DNS verification is free. Registry reads are free for agents and tools. A BCP can also be self-hosted; the package remains portable.

Sign-in uses Encoded's own OAuth server. You choose one brand when you connect, and the connection can only reach that brand. You can disconnect at any time from Encoded's account settings.