Jobs to be Done (JTBD) Interview Analyzer

The Jobs to be Done Interview Analyzer turns a raw customer interview transcript into a rigorous, structured Jobs-to-be-Done analysis. The kind a trained JTBD practitioner produces. What used to take hours now takes two minutes.

This tool was created by Chris Spiek, whose work formalized and popularized the JTBD framework.

Attach or paste an interview transcript and you get back:

• The Four Forces of Progress: push, pull, anxiety, and habit, with supporting quotes
• The customer's timeline, from first thought to purchase decision, and the moments that drove change
• The requirements and criteria the customer used to evaluate and choose a solution
• Concrete product and messaging opportunities, grounded in what the customer actually said
• A quality assessment of the interview itself, so you sharpen your interviewing over time

Every analysis is also saved as a styled, shareable web report you can hand to your team or stakeholders, not just a chat message.

Built by the team behind jobstobedone.org, longtime practitioners of the JTBD "switch" interview method. It's ideal for product managers, founders, UX and user researchers, and anyone running customer discovery who wants consistent, expert-grade analysis without hours of manual work.

Your first analysis is free; additional analyses use credits.