Agency Autopilot: Google Ads

autopilot

Runs Autopilot on a client through the Agency Autopilot connector — the hands-off weekly pass that works leads and forms, tracking, the website and SEO, Google Ads and Business Profile, within the limits the agency set, on the person's own AI assistant plan. Use when the person says "run Autopilot on [client]", "turn on Autopilot", "put [client] on autopilot", "set up the weekly Autopilot task", asks what Autopilot did, learned or needs from them, or says how Autopilot should or should not behave. Premium plan.

client-audit

Audits one client through the Agency Autopilot connector and returns a scorecard of what to fix first — Google Ads (conversion tracking, keywords and search terms spending with no conversions, impression share, extensions), Meta ads (leads recorded, campaigns spending without leads, ad fatigue, click-through), Search Console (rankings within reach, titles nobody clicks) and Analytics (whether leads are measured). Then applies the safe Google Ads fixes in one confirmed step. Use for "audit Acme Fence", "what should we fix first", "where is the money going", "do it all", and as the first thing to run on a new client.

client-report

Produces a clear, jargon-free weekly or monthly client report across every channel the client has linked — organic search, website, Google Ads, Meta ads, CRM leads and won work — and publishes it as a branded shareable page through the Agency Autopilot connector, in whatever look the agency wants. Use for "send Acme their monthly report", "how did the client do last month", "build the weekly report", "change how my reports look", "edit that report", "save this as a template". Starts from client_overview and writes commentary a business owner understands.

connect-accounts

Connects platforms and logins to an Agency Autopilot account and groups the accounts into clients without mixing businesses up. Use when a tool says a platform is not connected, when the user wants to connect Google, Meta ads, Business Profile, the CRM or a WordPress site, add a second login for a platform, let one of their clients connect their own accounts instead of granting manager access, or set up or fix which accounts belong to which client — "connect my Meta ads", "add another Google account", "send Acme a link to connect their accounts", "set up a client", "this client is showing the wrong data".

crm-followup

Works a client's CRM through the Agency Autopilot connector. HighLevel in full — who is waiting on a reply, pipeline and won-work numbers for a period, appointments booked, cancelled or no-showed, finding contacts, and (when the agency has enabled writes) creating prospects, moving opportunities, adding notes and sending one email or SMS to one existing contact; HubSpot, Pipedrive and Zoho CRM for leads and won work (read-only). Use for "who is waiting on us", "how many leads came in this month", "what did we close", "any no-shows", "add this prospect", "text Sam back".

find-prospects

Finds local businesses an agency could win as clients, checks each one's website, ranks them by how much the agency could fix, and drafts a first email, a follow-up and a phone opener for the ones the agency picks, through the Agency Autopilot connector. Use when asked to "find prospects", "find 10 roofers in Denver", "who could I pitch in [area]", "get me leads for my agency" or "find businesses that need a website fix". Works in any country. Uses one prospect credit per business found and checked. Nothing is ever sent. The dashboard's Prospects tab runs the same search.

google-ads-manager

Manages a client's Google Ads through the Agency Autopilot connector — performance reports, search-term hygiene, negative keywords, budgets, bidding strategies, conversion tracking set-up, extensions (sitelinks, callouts, snippets, call assets), pausing or enabling, building new search campaigns with ad groups, keywords and responsive search ads, Demand Gen campaigns (YouTube, Discover, Gmail) with image or video ads, changing an ad's landing page, and the free waste scan across every account. Use for "how are the ads doing", "what did we spend", "add negatives", "raise the budget", "pause that campaign", "build a campaign for X", "where is our ad money being wasted", "run the waste scan". Every write is validated by Google and previewed before it applies. Requires the Google Ads tools on the connector.

keyword-research

Researches keywords for a client using Google Ads planning data (volumes, competition, bid ranges) joined with what the site already ranks for in Search Console. Use when onboarding a client, planning new service pages, building a campaign, or asked "what should we target", "keyword ideas for X", "what are people searching for". Produces a prioritised keyword map by page. Requires the Google Ads tools on the Agency Autopilot connector.

local-seo-gbp

Manages a client's Google Business Profile through the Agency Autopilot connector — locations, reviews and owner replies, posts, performance (calls, direction requests, website clicks, impressions), and editing the listing itself (categories, description, service areas, services, website, phone). Use for "reply to that review", "any new reviews", "how many people found us on Maps", "post an update to our profile", "fix our categories", "add a service area", "update the description". Business Profile is a separate, optional sign-in on the Agency Autopilot dashboard ("Connect Business Profile"); if the tools report it is not connected, send the person there.

meta-ads-manager

Reports on and manages a client's Meta (Facebook and Instagram) ads through the Agency Autopilot connector — spend, reach, clicks and conversions by campaign, pausing or enabling campaigns and ads, changing budgets, building whole campaigns (campaign, ad set and ads with images, a carousel or a video) created paused, adding ad sets and ads, and editing an ad's text or link. Use for "how are the Facebook ads doing", "pause the Meta campaign", "what's our Meta spend", "build a Meta campaign", "add an ad", "change the ad's link". Every change is previewed before it applies.

prospect-audit

Audits a business the agency does not manage yet — from just its website, or its name and city — from public data, through the Agency Autopilot connector — Google Business Profile completeness, reviews against nearby competitors, the website, tracking tags and map-pack position for its core searches — then publishes a branded page the agency can send. Use when asked to "audit [business] for a pitch", "run a prospect audit", "check how [business] shows up online before I reach out", or "make an audit I can send to [prospect]". Nothing needs to be connected. The dashboard's Audits tab runs the same audit.

rank-tracking

Tracks where a client ranks on Google through the Agency Autopilot connector — the Search Console position for up to ten search terms every day, and the map-pack (Google Maps) position every Monday — and reads the movers back. Use when asked to "track rankings for [client]", "where does [client] rank for [term]", "are we moving up for [search]", "set up rank tracking", or when a client report needs a rankings section. Needs the client's Search Console site linked for positions; a city for the map pack.