Billy Grace Insights

Skills

• billy-grace-analysis

  Interpret Billy Grace marketing results: analyze campaign performance, explain ROAS and CPA, apply funnel stages, optimize budgets, compare channels, evaluate creative performance, and diagnose why performance changed. Use whenever the user asks what the numbers mean, why results moved, or how to improve them, even if they never say "analysis". Do not use to build or run the query that fetches the data (use billy-grace-data-retrieval), or to pick attribution models, modes, or windows (use billy-grace-attribution).

• billy-grace-attribution

  Choose and explain Billy Grace attribution settings: attribution models (Last Click, MTA, UMM), attribution modes (Session Date vs Event Date), attribution windows (1-day through unlimited), and conversion lag. Use whenever the user mentions attribution, MTA, UMM, last click, session date, event date, attribution windows, or conversion lag, or when the choice of attribution parameters changes how a query result must be read. Do not use to build or run the query itself (use billy-grace-data-retrieval), or for performance interpretation unrelated to attribution settings (use billy-grace-analysis).

• billy-grace-data-retrieval

  Query Billy Grace marketing data: campaign performance, ROAS, CPA, spend, conversions, impressions, clicks, ad sets, channels, custom events, shopping product ads, and keyword performance. Load once per conversation before the first insights_query call, and whenever the user wants to compare campaigns, channels, or time periods. Do not use to interpret or explain numbers that have already been returned (use billy-grace-analysis), or to choose attribution models, modes, or windows (use billy-grace-attribution).