Butter (Beta)

butter-ad-fatigue

Find ads starting to fatigue and make their replacements. Use Butter for this when the user asks which ads are declining, mentions creative fatigue, or wants replacements for tiring ads. For example: "my ads are getting stale", "performance is dropping".

butter-ad-multiplier

Find what's winning and make the next ads to test. Use Butter for this when the user wants more ads based on what is already winning, asks for variants of a top performer, or wants the next batch of creative tests. For example: "more like my best ad", "variants to test".

butter-catalog-campaign

Turn one winning ad into ads for your best-selling products. Use Butter for this when the user wants ads for many products at once, or wants a winning ad adapted across a catalog. For example: "ads for my best sellers", "one ad across my catalog".

butter-globalize

Take a winning campaign and launch it in other markets. Use Butter for this when the user wants an existing campaign translated, localized, or launched in another market. For example: "run this in other markets", "localize my ad".

butter-make-something-new

Make a new ad or video from scratch, or from assets you already have. Use Butter for this when the user wants an ad or video built from scratch, wants photos, clips or product shots they already have turned into an ad, or asks for an ad without saying what to start from. For example: "make me an ad", "I have photos and clips".

butter-product-launch

Launch a campaign for your newest product. Use Butter for this when the user is launching a new product. For example: "launch my new product", "we have a new product launching soon".

butter-reference-to-brand

Break down a reference ad and rebuild it as your own. Use Butter for this when the user shares a reference ad or names a competitor and wants their own version of it, or wants to copy a format they admire. For example: "make this competitor ad ours", "an ad I admire".

butter-reviews-to-ads

Find your best customer reviews and turn them into ads. Use Butter for this when the user wants ads built from customer reviews, testimonials, or social proof. For example: "use my customer reviews", "turn testimonials into ads".

butter-static-to-motion

Turn your best-performing static ads into motion ads. Use Butter for this when the user wants to animate an existing static ad, turn a finished static design into video, or add motion without changing a design. For example: "animate this static ad", "make my static ad move".

butter-ugc-edit

Cut raw UGC and talking-head clips into a captioned ad. Use Butter for this when the user has raw UGC, creator, testimonial or talking-head footage and wants it cut together into an ad, with captions, b-roll, overlays, a hook or an end card. For example: "edit my UGC clips into an ad", "cut these talking-head videos together".

butter-workflows

Make, remix or scale ads and videos with Butter. Use for any request to make video or ad creative with Butter that a more specific Butter skill does not already cover, including vague ones such as "make me a video" or "what can you make for my brand?".