CaptainBook Statistics

Analytics and reporting for tour and activity operators, answering questions about your own CaptainBook business data in plain language.

Reports on revenue, bookings, products, resources, customers, sales channels, occupancy, extras, discounts and gift certificates. Ask which products sold best last season, how occupancy moved month over month, which sales channels brought revenue, or how this August compared with last.

The connection is read-only. It cannot change a booking, a price or any setting, and it says so if you ask it to. Results are scoped to the business unit the connection was created for.

Figures are historical. Asked a forward-looking question, it reasons from past patterns and tells you the answer is a heuristic rather than a forecast, because CaptainBook does not run forecasting models.

Reporting distinguishes guests who travelled from bookings that were cancelled or expired, so attendance questions are answered from confirmed guests rather than raw totals.