Google Merchant Center by HYPD

Google Merchant Center by HYPD helps merchants and ecommerce teams analyze connected Google Merchant Center accounts, audit Shopping feeds, diagnose disapprovals, optimize product data, and understand Shopping performance.

Use it to:

• Find products that are disapproved or not eligible to serve and prioritize account-level and item-level issues by severity and affected product count.

• Audit feed quality and get recommendations for product titles, descriptions, identifiers, categories, images, pricing, availability, and other attributes exposed in Merchant Center.

• Inspect product details and approval status, then monitor whether fixes made in the source platform or Merchant Center are reflected by Google.

• Analyze clicks, impressions, CTR, conversions, and conversion value by product, brand, category, date, week, or marketing method.

• Compare prices with Google Shopping benchmarks, review competitive visibility, and inspect linked Google Ads accounts.

It pairs especially well with Shopify stores that sync their product catalog to Google Merchant Center. Use HYPD to analyze the Merchant Center version of the Shopify catalog, diagnose feed or synchronization issues, and decide which product data to improve in Shopify. Alongside Shopify access, it can help connect catalog changes with Merchant Center status and Shopping performance.

HYPD is read-only. It supports feed auditing, optimization planning, troubleshooting, and monitoring, but it cannot edit Shopify products, change feed attributes or prices, resubmit feeds, resolve disapprovals, link accounts, or modify Merchant Center settings. It explains findings and recommends the next steps for you to apply in Shopify, your feed source, or Merchant Center.

HYPD is an independent product and is not affiliated with or endorsed by Google or Shopify. Google Merchant Center is a trademark of Google LLC. Shopify is a trademark of Shopify Inc.