HarborRank

competitive-landscape

Map who wins an SEO market across many competitors: recurring ranking domains, their organic footprint, winning content formats, backlinks, local pack leaders, and open gaps. Use when the user asks who ranks for a topic or market, who their SEO competitors are, or where the openings are. For a deep dive on one named competitor, use competitor-analysis instead.

competitor-analysis

Deep dive on one competitor's SEO: organic traffic, ranked keywords, top pages, content themes, backlinks, local visibility, and head-to-head SERPs against the user's site, ending in a plan to outrank them. Use when the user names a competitor domain and asks why it ranks, what it ranks for, how to beat it, or for a keyword gap. For a whole market, use competitive-landscape instead.

keyword-clustering

Group keywords into page-level clusters by search intent and map each cluster to an existing or new page, flagging cannibalization. Use when the user has a keyword list, saved keywords, or Search Console queries and asks which page should target which keywords, or wants a keyword map, content plan, topic clusters, or to fix pages competing for the same query.

keyword-research

Find and prioritize keywords to target: discover ideas from seed topics or Search Console, check search volume, keyword difficulty, CPC, intent and live SERPs, and save the best terms to the HarborRank project. Use when the user asks what keywords to target or wants keyword ideas, content topics, search volume, low-competition or striking-distance keywords, or local service keywords.

lead-teardown

For agencies and freelancers who sell SEO to local businesses: prospect a trade in a city from Google Maps, shortlist the best leads, research each one (three-point Maps pack check, top competitors, site, contact), and produce a one-page teardown plus outreach emails to pitch with. Use when the user wants local SEO leads, prospects or clients, a sales teardown of a local business, or cold outreach to businesses such as roofers, dentists, or electricians.

link-prospecting

Find link-building prospects for a page or asset: resource pages, listicles, publishers, and local sites from live SERPs and competitor backlinks, with contact paths and personalized outreach drafts. Use when the user wants backlinks, link building, guest post or PR targets, outreach emails for links, or the sites that link to a competitor.

seo-audit

Audit a website's SEO health and diagnose traffic drops: crawl the site for technical issues (broken pages, redirects, duplicate or missing titles, noindex, canonicals, thin content, orphan pages), check indexing in Google Search Console, compare Search Console periods to find which pages and queries lost clicks, and rank the fixes by impact. Use when the user asks to audit their site, run an SEO check or health check, find technical SEO problems, asks why traffic, clicks, or rankings dropped, or why a page is not indexed.

seo-coach

Friendly SEO coach and the starting point for HarborRank. Checks the user's setup (HarborRank connection, project, Search Console), recommends one next workflow, and explains SEO in plain terms. Use when the user is new to SEO, asks where to start or what to do next, asks how HarborRank or its skills work, or wants SEO explained rather than a specific research task.

seo-project-setup

Set up an SEO project: a local SEO workspace folder, website scope, goals, positioning, the HarborRank project, and Google Search Console (connected, or CSV exports). Use when the user starts SEO for a new site or client, onboards a website, wants to connect Search Console, or has no HarborRank project yet. The other HarborRank workflows build on this setup.