Ideally

Ideally is the research and insights platform for innovation teams. Brand managers, marketers, insights teams and agencies use it to test concepts, creative and pricing with real consumers and get results overnight.

The Ideally app brings your workspace into the conversation:

• Read your results. Scores, drivers, TURF, price sensitivity and benchmarks for any study you can see, with the verbatims behind them.
• Find what you already know. Search findings, studies, Canvases and uploaded documents across your team, so past research informs the next idea.
• Explore categories. Open a Canvas to see the demand landscape, segments and crosstabs for your category.
• Ask your data. Ask a question of a study's or Canvas's datasets and get the answer with the SQL it ran.
• Design the next study. Draft a concept test with Ideally's frameworks, audiences and markets. Every change is proposed first, and you accept or reject it in the conversation.
• Tell the story. Generate a deck from a narrative, edit slides and download it.

Sign in with your Ideally account. The app only sees the teams, studies and Canvases your account can already open in Ideally, and it cannot launch or pay for a study. That stays in the Ideally app.