Minerva

Minerva helps marketing teams find and understand audiences, enrich selected person records, and prepare audience activations. Search Minerva’s US person data or your organization’s connected customer data, inspect audience previews and person details, explore customer analytics and personas, calculate lookalike scores, and save audiences from the highest-scoring people. Review connected destinations and billing usage, then export selected audiences to CSV or deliver them through supported integrations. A Minerva account is required; first-party search, analytics, personas, scoring, and destination availability depend on your organization’s setup. Some enrichment and audience-delivery actions consume plan allowance and may incur charges under your existing contract.