Recharm

aspire-tone-brief

Build a Recharm footage brief for an ad anchored in an optimistic purchasing emotion — show the prospect already thriving, not suffering from a problem. Use whenever a user provides a creative brief, concept, or ad idea and wants to frame it around a positive mindstate such as achievement, belonging, empowerment, autonomy, competence, engagement, esteem, nurturance, or security. Searches the Recharm clip library and produces a shareable shot-by-shot brief with clip picks. Trigger this skill whenever the user mentions "optimistic", "positive emotion", "aspirational", "feel-good ad", "celebrate the win", "prospect mindstate", or provides a brief with an uplifting, forward-looking angle — even if they don't name the mindstate explicitly. Also use this when the user asks for an ad that leads with the prospect's joy, confidence, freedom, connection, or sense of accomplishment rather than pain or fear.

authority-ad-brief

Build a Recharm footage brief for an AUTHORITY ad — borrow the credibility of experts, credentials, science, or institutions so the viewer defers to trusted judgment instead of evaluating from scratch. Use whenever a user provides a brief, concept, or ad idea framed around expert endorsement, 'doctor recommended', 'formulated by', scientific backing, certifications, pro-grade positioning, or credential-led trust. Searches the user's Recharm clip library and produces a shareable shot-by-shot brief with clip picks. Trigger on "authority", "expert ad", "doctor recommended", "dermatologist", "nutritionist", "scientifically proven", "lab tested", "what the pros use", or any creative fronted by one qualified voice rather than a crowd. Distinct from social proof (many ordinary voices) — authority is one credible expert voice.

brief-creator

Turn an end-to-end video creative brief into a sectioned shot list, search the user's Recharm clip library for footage that fits each section using label-based filters, and produce a final creative brief with picks. Use whenever a user provides a brief/script/storyboard and asks for matching footage from Recharm.

commitment-consistency-ad-brief

Build a Recharm footage brief for a COMMITMENT & CONSISTENCY ad — open by surfacing an identity or goal the viewer has already claimed ('you said this was your year'), stack small yeses, then position the product as the consistent next step. Use whenever a user provides a brief, concept, or ad idea framed around keeping promises, staying on-streak, identity-based selling, micro-commitments, or New Year's-resolution energy. Searches the user's Recharm clip library and produces a shareable shot-by-shot brief with clip picks. Trigger on "commitment", "consistency", "identity ad", "keep your promise", "you said you would", "stay on track", "micro-yes", "if you're the kind of person who", or any creative where the lever is the viewer's own prior commitment. Also use for goal-callback or streak-keeper style ads.

creator-finder

Identify which creator (on-camera talent) in a Recharm clip library is the best fit to front a given ad creative concept. Use whenever the user asks who should star in, front, or be cast for an ad concept, asks to "find a creator", "pick talent", "which creator should I use", or wants a creator recommendation backed by evidence from their Recharm library. Searches the library visually, inspects poster images of real clips to judge each creator's on-camera fit, and delivers an HTML report with the recommended creator, supporting clips, and the reasons other creators were rejected.

footage-gap-finder

Analyze a creative input — an ad concept, creative brief, ad transcript, script, or even a rough idea — and find which shot types are MISSING from the user's Recharm clip library. Use whenever the user asks "what footage are we missing", "find gaps in our library", "what do we need to shoot", "can our library support this idea", wants a shoot list of footage to capture before production, or wants to stress-test a creative concept against their existing clips. Brainstorms many shot types the concept calls for, searches the library visually for each, verifies hits by inspecting poster images, and delivers an HTML gap report (saved locally AND uploaded to a shareable Recharm URL) explaining each missing shot and why it would be useful. Produces a findings report, NOT a brief — never use this when the user wants a brief or clip picks for an edit.

herd-psychology-brief

Build a Recharm footage brief for a HERD PSYCHOLOGY ad — open with a FOMO or social-proof hook ("Why is everyone switching to X?", "Am I the only one who hasn't tried this?"), then ride the bandwagon narrative to the product reveal and CTA. Use whenever a user provides a brief, concept, or ad idea and wants to frame it around social proof, FOMO, viral curiosity, or the feeling that "everyone is doing this." Searches the user's Recharm clip library and produces a shareable shot-by-shot brief with clip picks. Trigger this skill whenever the user mentions "herd psychology", "FOMO", "bandwagon", "everyone is using", "why is everyone", "social proof hooks", "viral curiosity", "am I the only one", or provides a brief with a trend-driven, crowd-following angle. Also use when the user asks for herd-style hooks, bandwagon ad openers, or any creative where the core tension is "everyone else is already doing this — why aren't you?"

hook-explorer

Build a 10-hook creative brief for a brand by selecting diverse hook archetypes from a curated template bank, filling them in specifically for the brand, pairing each hook with matching Recharm b-roll clip picks (no talking heads — Actor B-Roll and No Actor only), and saving a shareable brief designed for voiceover-led ads. Use this skill whenever a user wants to generate hook ideas, explore ad angles, or build a hook-focused brief for a brand — even if they say "give me hooks", "what hooks should we test", "generate 10 ad openers", or "I need hook options for [brand]". Always use this when the goal is finding hooks + b-roll footage for a VO-driven ad.

liking-ad-brief

Build a Recharm footage brief for a LIKING ad — fronted by warmth, relatability, candor, and similarity, so the viewer buys because the ad feels like a recommendation from someone they'd be friends with. Use whenever a user provides a brief, concept, or ad idea framed around relatable confessions, best-friend recommendations, self-deprecating humor, 'real talk' energy, shared struggles, or unpolished authenticity. Searches the user's Recharm clip library and produces a shareable shot-by-shot brief with clip picks. Trigger on "liking", "relatable ad", "real talk", "bestie recommendation", "girl talk", "unpolished", "authentic UGC vibe", "friend telling a friend", or any creative where the persuasion engine is warmth and similarity rather than evidence, experts, or urgency.

problem-aware-ad-brief

Build a Recharm footage brief for a PROBLEM-AWARE ad — call out the problem, then sell the fix. Use whenever a brief, script, or storyboard targets people who already know they have a problem but not the solution, or the user mentions "problem aware", mid-funnel, pain-point-led ads, or wants an ad that opens by naming the viewer's frustration directly. Searches the user's Recharm clip library and produces a shareable shot-by-shot brief with clip picks. If the user asks for ad footage but the audience awareness level is unclear, ask whether the audience is unaware, problem-aware, or solution-aware before picking a skill.

reciprocity-ad-brief

Build a Recharm footage brief for a RECIPROCITY ad — give the viewer real value up front (a tip, a hack, a demo, an act of generosity), then let the product pitch land as a fair return of the favor. Use whenever a user provides a brief, concept, or ad idea framed around giving first: free value, 'steal my routine', money-saving tricks, samples, gifts, or generous no-strings openers. Searches the user's Recharm clip library and produces a shareable shot-by-shot brief with clip picks. Trigger on "reciprocity", "give first", "free value", "value-first ad", "steal my routine", "here's a free tip", "give before the ask", or any creative where the ad delivers something useful before selling. Also use when the user wants a soft-sell ad that earns the CTA through generosity rather than pressure.

scarcity-ad-brief

Build a Recharm footage brief for a SCARCITY ad — built on limited supply, limited time, or exclusivity: what's rare is wanted, and what's about to run out gets bought now. Use whenever a user provides a brief, concept, or ad idea framed around sell-outs, low stock, countdowns, limited drops, waitlists, seasonal windows, or last-chance urgency. Searches the user's Recharm clip library and produces a shareable shot-by-shot brief with clip picks. Trigger on "scarcity", "limited edition", "selling out", "almost gone", "last chance", "48 hours", "restock", "limited drop", "waitlist", "while supplies last", or any creative where the tension is dwindling availability. Distinct from herd psychology: herd sells 'everyone has it'; scarcity sells 'soon nobody can get it.'