SplitMetrics Lyra

lyra-ad-concept-multiplier

Ad concept multiplier for mobile app video ads in Lyra. Takes a concept (a winning ad, a Lyra workflow, a finished video, or a concept name like "Authority figure") and makes new ads on it with new angles, in one of two ways the user picks - A. Perspectives (the team framework, concept → angles → hooks: who else tells it and how they argue it, e.g. doctor, teacher, trainer, mom) or B. Reasons (the proven wrapper kept, a new reason to care: another pain, desire, objection, moment or feature from the Brand Kit, in the situation where it happens). Each angle is built as a Lyra variation. Use for "more ads like this winner", "same concept, new angles", "multiply this concept", "1 concept, 4 angles, 20 hooks", "same format, different pain / story / setting", "the angle is tired, keep the format", "iterate on the winner". Not for new openings only (lyra-video-hooks) or the same script for another person or market (lyra-audience-variations). Core video rules come from lyra-video-ad-generation.

lyra-audience-variations

Audience variations of a mobile app video ad in Lyra. The same ad, message and edit, with the visible world changed for another part of the app's audience from the Brand Kit, one layer or a coherent bundle at a time - the person (character swap), wardrobe and styling, setting and background, props and vehicles, time and season, market markers, voice and language, polish - each built as a Lyra variation of the original workflow. Use for "swap the character", "same video with another person / another outfit / another room / another car", "a version for moms / men / 40+ / nurses", "localize for Brazil", "new faces or a new look for this winner", "test personas or settings", "persona A/B test". Not for a new angle or message on the concept (lyra-ad-concept-multiplier). Core video rules come from lyra-video-ad-generation; person, voice and speech from lyra-ugc-video.

lyra-brand-kit

Brand Kit skill for Lyra - builds a mobile app's Brand Kit from whatever the user sends (brand book, deck, PDF, notes, website, App Store / Google Play link, logo, screenshots, past ads, reviews), writes it in the team's Brand Kit standard, fills it into Lyra, creates the first workflow with the kit assigned and the brand assets on the canvas, and holds the rules every Lyra skill follows to read and use a Brand Kit (app card, pain map, field-by-field use, claims, conflicts, updates). Use for "here's our brand kit", "fill the brand kit", "set up my brand in Lyra", "create a brand kit from our website / store page / deck", "onboard this app", "update the brand kit", "what's in our brand kit", "find the pains in the brand kit", or before any ad when no kit exists yet. All other lyra skills read the Brand Kit by this file.

lyra-carousel

Carousel ads for mobile apps in Lyra, 2 to 10 cards that tell one consistent story (same person, world, palette, type and layout grid on every card), written as one carousel script and cut into cards by Lyra's Text Split node. Use for "a carousel for my app", "5 cards that tell a story", "swipe ad", "step by step carousel", "feature carousel", "before / after carousel", "photo dump / slideshow", "TikTok photo carousel", "split this text into cards", or a story, article or script to turn into cards. Core image rules come from lyra-static-image-generation.

lyra-copy-competitor-ad

Copy a competitor's video ad for a mobile app in Lyra. Analyses the reference video in the team's video creative classification standard (Lyra's Creative Analysis node or Claude's own frame by frame teardown), takes every fact from the user's Brand Kit, offers ways to retell the reference, rewrites the script for the brand and the request, then generates the new video. Two modes, close remake (same beats, timing and shots) or free adaptation (same idea and structure). Use for "copy this competitor ad", "make an ad like this one", "remake this video for my app", "do this TikTok / Reel for us", "analyse this ad and make ours", a Meta Ad Library or TikTok link to a video, or any video reference to adapt. Static ads, banners and carousels go to lyra-copy-competitor-static. Core video rules come from lyra-video-ad-generation.

lyra-copy-competitor-static

Copy a competitor's static ad (one image, a carousel, several statics, or a key frame of their video) for a mobile app in Lyra. Analyses the reference in the team's static creative analysis standard (Claude's own look at the image, or Lyra's Creative Analysis node), takes every fact from the user's Brand Kit, offers a close remake and a free adaptation with variations, writes the new layout, text and Nano Banana Pro prompt, then generates the new static and its variants. Use for "copy this competitor static", "make a banner like this one", "remake this image ad for my app", "do this carousel for us", "analyse this static and make ours", "a static from this competitor video", a Meta Ad Library screenshot, or several competitor statics to learn from. Core image rules come from lyra-static-image-generation.

lyra-fix

Fix one part of a finished Lyra video or image ad without rebuilding it. Finds the node where the problem is born, changes only what was asked by editing the finished image on Nano Banana Pro instead of generating it again (for video: the fixed image, then the clip generated again from it), compares the new result with the old one so nothing else moved, reruns only what depends on it (image → clip → Video Editor), renders again and reports the new video or image, the workflow link and the credits the fix cost. Use for "regenerate scene 3", "change her sweater", "another ending", "she has six fingers", "the logo is warped", "the screen text is wrong", "redo banner C2", "fix the headline on card 4", "louder music", "go back to the old one", or a problem found by lyra-result-check. Not for another story, person, angle, audience, size or language (those are variations, handled by their own skills). Core rules come from lyra-video-ad-generation and lyra-static-image-generation.

lyra-image-resize

Adapt a finished app ad image in Lyra to other aspect ratios and ad placements (Meta Feed, Stories and Reels, TikTok, Google App campaigns, link ads, banners) without losing anything - every element, text, color and style kept, the layout recomposed for the new frame and its safe zones. Picks the build per image and ratio (Lyra's Image Resize node, a Nano Banana Pro recompose, a rebuild from the concept card, or a canvas extension or crop for the designer) and checks every element. Use for "make this in 9:16 and 1:1", "resize for Stories / Reels", "the same banner for Feed and Stories", "a 1.91:1 version", "all sizes for Meta", "a full size set", "Google App campaign sizes", "a 728x90 banner from this", or a winning static to roll out to every placement. Core image rules come from lyra-static-image-generation.

lyra-image-translation

Translate and localize the text on finished app ad images in Lyra (statics, carousel cards, end cards, store screenshot captions) into other languages, keeping the design. Writes the copy for each market first (transcreation, glossary, length check), then picks the build per image - Lyra's Image Translation node, a Nano Banana Pro text-replace edit, a rebuild with localized screenshots, or a clean plate for the designer - and checks every letter. Use for "translate this ad into German and Japanese", "localize the banner for Brazil", "the same static in 5 languages", "RU / ES / PT versions", "translate the carousel", "Arabic version", "translate the text on the creative", or a winning static to roll out to new markets. Core image rules come from lyra-static-image-generation.

lyra-result-check

Check a finished Lyra video or image ad by looking at it, automatically after every final render. Opens the result file in a browser, takes frames at every spoken line and every cut (every card, size and language for images) at full resolution, checks faces, hands and fingers, phone screen text and the logo, captions over faces and warped text, measures the sound (levels, clipping, silence, hard end, music under the voice), then reports "checked 14 frames, 2 problems" with the problem frames as pictures and a fix for each through lyra-fix. No browser → a check list with timecodes for the user. Use after a render or a fix, and for "check the video", "look at the result", "any defects?", "is it ready to launch", "check the statics".

lyra-short-drama

Short drama video ads for mobile apps in Lyra - a 60 to 120 s mini-series story, animated (3D, 2D anime / storybook / kawaii, stop-motion and knitted worlds) or realistic (live-action sitcom, vertical mini-series, confession), where an underdog hero hits a chain of everyday disasters, meets the app at the turning point or through the plot, and ends happier or more successful, told with in-clip dialogue or a narrator. Offers several story concepts per app from the Brand Kit. Use for "a short drama ad", "a mini-series / story ad", "a cartoon story for my app", "a realistic story ad", "a 1-2 minute story video", "drama like ReelShort but for my app", "an animated story where the app saves the day", "episodes with a cliffhanger", or a story reference to adapt. Core video rules come from lyra-video-ad-generation.

lyra-static-image-generation

Base skill for images in Lyra. Builds static ads and images for mobile apps end to end (concept, layout, on-image text, realism, model choice, references, sizes, languages) with a clear concept and layout, photo-real realism on Nano Banana Pro, de-slop and error handling. Use for "a static ad for my app", "an image ad / banner / creative", "4 statics to test", "a carousel", "a realistic photo of…", "a character / persona image", "a product or phone shot", "an illustration in our style", or a layout or reference to produce. Holds the core image rules the smaller lyra image skills point to.