Persuasion Taxonomy

Persuasion Taxonomy helps you plan, write and check marketing copy: ads, landing pages, sales pages, emails, subject lines, headlines, social posts and video scripts.

It is built on one idea. Everyone who reads an ad, a page or an email is silently asking nine questions, from "Why am I even reading this?" to "Why should I act right now?" Copy persuades when it answers the questions its goal needs, truthfully, and the answers fit together.

What it can do:

• Plan a piece before you write it: which of the nine questions it has to answer for this reader, and a few ways to answer each, one established and the rest less expected.
• Review a draft line by line: which questions it answers, which it skips, the biggest gap, and the words that read as machine-written.
• Check headlines, hooks and subject lines, and compare options against each other.
• Check claims and buttons for vague superlatives and promises with no proof behind them.
• Work out why an ad, a page or an email isn't converting, starting with the problems copy can't fix.
• Search a catalog of 767 named persuasion techniques documented from real advertising. Each comes with a definition, a real example and a link to its page on taxonomy.coppica.com.
• Size an A/B test and read its result, with warnings about what makes a result unreliable.

Who it's for: founders, marketers, copywriters and anyone who writes to sell.

Limits: it plans and checks, and Claude does the writing. It never posts, sends or changes anything. It can't predict which version will win; only a test can tell you that. Many examples quote advertising from past decades. It needs no account. Nothing you send it is stored. The server logs only the kind of request and which tool was called, and its host keeps ordinary request logs for one day.