No BS PPC by Fiera

account-quick-audit

Run a quick, prioritized audit of a Google Ads account from screenshots and report exports the user shares. Checks measurement, bidding, structure, queries, ads and spend efficiency in order of money at stake, and returns the top findings with evidence and one action each. Use when the user asks to audit, review or health-check a Google Ads account.

auction-insights

Read a Google Ads auction insights export to see which competitors gained or lost share, who is new, and who ranks above you, and connect it to CPC and impression share changes. Use when the user shares an auction insights report or asks who they compete with, why CPCs rose, or whether a competitor is bidding on their brand.

bid-targets

Set Google Ads target CPA or target ROAS from unit economics instead of past results. Calculates break-even and target CPA or ROAS for e-commerce (order value, margin, lifetime value) and lead generation (deal value, funnel rates), adjusted for incrementality. Use when the user asks what tCPA or tROAS to set, whether a target is too high or low, or how much they can pay per lead or sale.

budget-pacing

Check Google Ads monthly budget pacing from a daily cost export. Shows month-to-date spend, run rate, end-of-month forecast and the daily spend needed to land on budget, including regulatory surcharges. Use when the user asks if they will over or underspend, how much to spend per day, or how to adjust budgets for the rest of the month.

change-history-review

Review a Google Ads change history export to find the changes that explain a performance shift and the risky ones, such as target changes inside the calibration window, large budget swings, bid strategy changes, auto-applied recommendations and edits to conversion goals, networks or locations. Use when the user shares change history or asks what changed, who changed it, or whether a change caused a drop.

no-bs-ppc

Answer Google Ads and paid search questions the way a senior PPC manager who cares about the client's money would. Direct, numbers first, no generic checklists. Use for any question about Google Ads strategy, bidding, budgets, keywords, match types, negatives, Performance Max, AI Max, Demand Gen, ad copy, tracking, or "should I do X" decisions in a paid search account.

performance-triage

Explain why Google Ads performance changed between two periods from a report export. Splits the change in CPA, ROAS or conversions into demand, impression share, CTR, CPC and conversion rate, by segment (brand, non-brand, PMax, app, upper funnel), and separates mix shift from real change. Use when the user asks why CPA went up, why conversions dropped, or what happened to their account, and can share a campaign report with a Day or Week column.

quality-score-review

Analyze Google Ads Quality Score from a keyword export, weighted by spend, and find which component (expected CTR, ad relevance, landing page experience) costs the most and where to fix it. Use when the user asks about low Quality Score, high CPCs from poor quality, or how to improve Quality Score.

rsa-review

Write or review Google Ads responsive search ads (headlines, descriptions, paths). Checks character limits, editorial rules that cause disapprovals, duplicates, competitor mentions and insertion syntax with a bundled script, then improves the copy using the landing page. Use when the user asks to write, rewrite, check or improve Google Ads ads or RSA headlines.

search-terms-cleanup

Find wasted spend in a Google Ads search terms report and propose negative keywords safely. Runs an n-gram analysis of cost and conversions, flags candidates that would block converting traffic, and classifies terms by intent before suggesting the level (ad group, campaign, list). Use when the user shares a search terms report or asks which negatives to add.